McKinley Embraces Technology, Twitter and Transparency

August 26, 2009

August 27, 2009

Contact: Mary S. Williams

734-769-8520 ext. 244

For Immediate Release

At McKinley, we are fully embracing the fast paced world of social media. We are utilizing web-based resources to reach out to customers and team members. In doing this, we are staying connected in real time. With the social media evolution, McKinley and Albert M. Berriz, Chief Executive Officer, are utilizing the capabilities of Twitter, Facebook and other sources to be transparent and in touch with team members and customers. Albert M. Berriz, CEO, has recently started holding business dialogue sessions, called Twitter Chats, using

Jonathan Saar, Director of Marketing and Sales at The Training Factor, has taken note of McKinley's transparency and Twitter presence. Jonathan stated, "I felt privileged last night to monitor a property management company have an entire business meeting via Twitter." Jonathan is from Atlanta, Georgia and is one of today's multi-family industry leaders in training and development. He also states, "I was amazed myself to see a team embrace technology with people who are using it to its fullest potential and are using it to engage and connect with their residents."

Mike Whaling from 30Lines, a Marketing and Social Media Company in Orlando, Florida, recently posted on Twitter, "Want transparency? Very interesting to watch @AlbertMBerriz and the McKinley team openly talk about their biz plans on Twitter."

McKinley, founded in 1968, is a well respected national real estate investment firm that owns and operates $2.4 billion in assets in 139 properties for its own account and for select clientele. This includes 28,358 apartments and over 6.2 million square feet of commercial space located in 15 states. Headquartered in Ann Arbor Michigan, Albert M. Berriz serves as Chief Executive Officer with 1,050 full-time employees nationwide.